Maya Angelou, the writer, once said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel”.
That’s so true, isn’t it? We do remember very well those people who made us feel unimportant and didn’t respect us for who we are and what we’ve each achieved in our lives. And the memories we have of those people are not positive ones, are they?
But, at the same time, we very well remember those people who made us feel important, who fed our egos whether we deserved it or not and who made us feel important and valued. Our memories of those people are usually extremely positive and we may even tell other people about our experiences.
So, which are you when you deal with your clients? Do you build them up by respecting them and their business achievements, or do you metaphorically knock them down by demonstrating your mistrust of them by asking for all kinds of written confirmations of everything they tell you?
What kind of memory of yourself are you creating in the client’s mind? It’s up to you whether it’s a positive or a negative one. If you want to build a strong relationship with them, I think you know what you should be doing.